* '''Social Impact:''' Since in many cases, the money spent in making the satellite is taxpayers' money, a satellite which gives back to the society is generally preferred. If not a direct benefit to the society, at least benefit to the scientific community should be aimed for.

* '''Originality:''' If a satellite with your payload already exists, then there won't be much to be gained from your satellite except in the case where your satellite covers different geographies, or if new data is required, or if your satellite is an advancement over the existing satellite. If nothing is being gained from your satellite except your learning, pursuing that payload might not be a good idea.