Determinants of Demand

• Who

  • Nationality
  • Adult of child
  • Male of female

• How

  • Scheduled or Charter
  • Airline Market Share
  • Interline traffic

• Where

  • Gateways
  • True Origin-destination
  • Frequency of visits

• When
  • Annual Traffic
  • Seasonality
  • Time of day demand

• Why
  • Business
  • Pleasure
  • Government & Others

• How much
  • Fares
  • PAX by Fare class
  • Realised yields

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